Advanced writing across the media — advertising, journalism and public relations. The focus is on writing and research for an increasingly convergent media with multiple media formats, from the Web to print and broadcast. This class is designed for students who plan careers in media-related fields.

Course Overview

The emphasis in this class is on good clear writing. Exercises and projects are related to journalism, advertising, public relations and broadcast writing. For example, you will write a news story, press release, broadcast copy, query letter, feature and a final research paper. In-class assignments include peer editing, memos and an opinion piece.

To satisfy university GE requirements, you must write a minimum of 8,000 words for this class. Regardless of your final grade, you must demonstrate that you have met the 8000-word minimum to pass. You must also successfully complete the Student Learning Outcomes to pass this class.

Please come to every class prepared to write an in-class assignment. I expect your writing to be of entry-level professional quality (and if it isn’t there yet, it should be by the end of the semester). Correct use of the English language is a standard in this industry so be mindful of spelling and grammar. Poor grammar and misspelled words will result in dramatically reduced grades.

Media writers also need to stay on top of current events and trends. You should follow the news — in print, broadcast and online. Expect some current events quizzes.